Da Vinci vs Carrefour
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Picture: Leonardo da Vinci, Madonna with a Flower (Madonna Benois)
c. 1478. Oil on canvas transferred from wood, 50 x 32 cm (The Hermitage, St. PetersburgCorporate).
Logo: Carrefour
Segmentation
Hallucinations |
Weblog |
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Villepin vs GDF
Picture: author unknown
NB: Dominique de Villepin is the current French prime minister. Cloaca Maxima vs Microsoft Windows
Picture: LinBow - some rights reserved Bad teeth vs Evian
Picture: author unknown
US Navy vs Adidas
Picture: jmdagett - some rights reserved Gustave Courbet vs Corus
Picture: Gustave Courbet, L’origine du Monde, c. 1866. Huile sur toile 46 x 55 cm (Musée d’Orsay). Butterfly fish vs AT&T
Picture: Sniffette - some rights reserved Chains vs Social Security
Picture: .bastian - some rights reserved Marilyn vs Coca-Cola
Woman heap vs Citroën
Picture: author unknown - found on Google Image Search NB: although this picture was obviously made to parody Citroen’s logo, it fits quite well on the blog. Golden Gate vs Cisco
Picture: Hans Schnier - some rights reserved NB : the Golden Gate Bridge is actually at the origin of Cisco’s logo G-String vs Mercedes
Picture: author unknown Pigs vs Aliens
Picture: sqsteffens_83 - some rights reserved Fish vs Woolmark
Picture: Nemo’s great uncle - some rights reserved Coconut desert vs Mitsubishi
Picture: Mr Wabu - some rights reserved |
Logo.Hallucination is a project by Christophe Bruno Head of programming: Valeriu Lacatusu Is the economic dynamics of the collective hallucination leading us towards a privatization of the glance?
The software based on neural network image recognition was exhibited at the Rencontres Internationales Paris Berlin in November 2006. Avec le soutien du Dicream, Aide à la production Mails
Every time a hallucination is detected, an email is sent to the owner of the image - if the owner is identified. Here is the standard email: Madam, Sir, We inform you that our automated monitoring spiderbot has detected a potential infringement of Intellectual Property Law in the digital image located at the address […]. Indeed this image includes a total or partial representation of the logotype of the brand XXX. Since you are responsible for the diffusion of this image on the Internet, we would like to remind you that such unauthorized use of copyrighted work could be liable for statutory damages. Moreover, it may have violated other US federal laws, including (among others) the Digital Millenium Copyright Act and the Consumer Fraud and Abuse Act. Accordingly, we hereby suggest that you should contact immediately, and possibly through our agency, the company XXX so that we negotiate with them a friendly contract which would allow a regularization of this situation, according to the following possibilities: Case 1: You might be financially rewarded by company XXX insofar as this situation constitutes advertising and promotion for the brand XXX. In this case you must explicitly indicate the reference to the company XXX by adding its logo to the aforesaid image and insert a link towards the site of this company. Case 2: You wish to continue the exploitation and diffusion of your image without mentioning the company and in this case you will have to settle reproduction rights with this company insofar as the latter authorizes you to further exploit and diffuse your image. If you fail to comply with these requests, the company XXX will have no choice but to proceed in a manner appropriate to protect its valuable intellectual property rights. Sincerely yours |
